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About us
Why we write about AI Commerce?
Keeping eCommerce leaders informed in the AI era
AI is quietly reshaping how products are discovered, evaluated, and purchased - often before brands even realize it’s happening.

AISell exists to document, explain, and decode this shift, focusing on how AI influences commerce long before a human clicks “Buy”.

We write for operators, founders, and teams who want to understand how AI actually changes eCommerce mechanics.
What we focus on
AI Fundamentals
How AI systems change product discovery, comparison, and buying behavior across eCommerce and marketplaces.
Product Data & AI Visibility
Why structured data, attributes, and catalogs determine whether AI systems can understand and recommend your products.
AI Systems in the Wild
Practical analysis of real platforms - from marketplaces to AI shopping agents - and how they evaluate brands and listings.
Built by practitioners, not commentators
AISell is built by the team behind Deltologic and DataDoe - companies working directly with eCommerce brands on AI audits, data infrastructure, and automation strategy.

Our work spans:AI readiness audits for eCommerce operationsproduct data structuring for AI discoveryinternal AI tooling and workflow automationexperimentation with AI-driven decision systems

AISell is where we share what we learn publicly - patterns, failures, edge cases, and emerging rules of AI-mediated commerce.

Not theory. Field notes.
Discover the team behind AISell
Kris Krokos
Co-founder of Deltologic & DataDoe
Jakob Wolitzki
Co-founder of Deltologic & Datadoe
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